At the moment, people who live in small places, harsh weather conditions or high density cities don’t even think about growing their own food from home or having access to freshly picked food from right around the corner. Purely because it’s something we don’t consider as possible. Yet, there is an increasing demand for local and sustainable food production and living off the grid.
Of course, one could say at first that Gartenzwerg is a consumer product that allows people to grow some small greens at home for fun… how could that replace the need of buying foods in the super market or deal with the pressure that we can’t produce enough food anymore for the billions of people who live on this planet?
The big picture
We must think large and look at the bigger picture. It’s easy to say that you won’t have a great impact on an individual basis, growing some herbs and fruits in your home, but it is a start. Imagine indoor gardens becoming as normal as having a fridge in your kitchen. Imagine it is normal to have larger indoor gardens in offices, canteens, schools and public places.
With Gartenzwerg, the data and knowledge we gain will allow us to improve our system and become more efficient. We can translate that knowledge into technology to bring solutions that are suitable for developing countries and even for places where water is scarce. Think about the impact we can have as a huge community of mini-farms. This is one very realistic option to get active as an individual and not solely depend on some very smart people of the world to come up with ideas on how we secure food supply.
Start small, dream big
“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” – Steve Jobs
So this is only the beginning. The personal indoor farming market is still in its infancy and as such it needs a great incentive to get adoption. This incentive is our fully automated indoor garden which focuses on the experience of growing food from home, effortlessly. The three main reasons why people don’t grow their own food are lack of time, knowledge and space. Gartenzwerg engages with its users and takes all these hurdles away. We want to make it so easy and fun that people will wonder why they didn’t do it before.
We are convinced that our vision will come to life, you only have to start somewhere and do everything you can to paint the picture and connect the dots for others, so they can see it too. Then from an individual it can turn into a movement and lead to a more sustainable and eco-friendly future with cities that are largely self-sufficient.
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